Creative Direction | Art Direction

125TH and GRAY

This fall, THE KOOPLES unveils 125th & Grey, a modern reinterpretation of timeless elegance inspired by the Harlem Renaissance and New York’s vibrant downtown energy. Captured in striking black-and-white with vivid bursts of color, the campaign brings to life a sophisticated urban palette rooted at the iconic crossroads of 125th Street and Grey. Starring Shae (Marilyn Agency) and Lizzy Swanson (W360), it follows their day in the city, blending vintage allure with contemporary edge.

[ Influencer | Branded Content | Social | Retail | Print | OOH | POP ]

– Creative Director + Ideation + Director –