Creative Direction | Art Direction | Director
Creative Direction | Art Direction | Director
How do you blend timeless elegance with modern edge? By pairing striking black-and-white photography with a sophisticated urban palette, all converging at the iconic intersection of 125th Street and Gray. This fall, THE KOOPLES drew inspiration from the Harlem Renaissance and the vibrant downtown scene, seamlessly merging classic pieces with contemporary flair. The journey begins on 125th Street in Harlem and unfolds through a captivating black-and-white aesthetic, interwoven with bursts of vibrant color. The result is a dynamic fusion of vintage and modern styles, celebrating both timeless elegance and bold self-expression.
To bring this vision to life, THE KOOPLES partnered with influencers Shae from Marilyn Agency and Lizzy Swanson from W360, capturing their dynamic day in the city. The campaign highlights how the collection blends rebellion with sophistication, driving audience engagement and making a lasting impact on a new generation of trendsetting consumers.
[ Influencer | Branded Content | Social | Retail | Print | OOH | POP ]
Directed by Alex Palomo
