Creative Direction | Art Direction

125TH & GRAY

From Harlem’s 125th Street to downtown New York, 125th & Gray unfolds in black and white. Inspired by the Harlem Renaissance and downtown edge, the campaign balances vintage and modern in effortless balance. Featuring influencers Shae, and Lizzy Swanson, the work expresses The Kooples unmistakable attitude with confidence and fluidity.

[ Influencer | Branded Content | Social | Retail | Print | OOH | POP ]

– Creative Director + Ideation + Director –