Creative Direction | Art Direction | Director
Creative Direction | Art Direction | Director
To successfully introduce a dance company into the commercial advertising world, we created content that showcased their dynamic energy and style. Drawing inspiration from the bold, trailblazing spirit of Jordan Brand and the excitement of sneaker drop culture, the content paired influencer personalities with visuals and palettes that best reflected their individual styles.
From a blazing warm tone to a cool, hyped drop vibe, the concept seamlessly blended these two worlds with excitement and flair. This strategy not only captured attention but also communicated a powerful message, positioning the dance company as a dynamic force in the commercial space—fusing fashion, performance, and cultural relevance. By featuring diverse influencers, we highlighted inclusion, deepening the connection with a wider audience and driving meaningful engagement across multiple platforms.
[ Social | Influencer ]
