Creative Direction | Art Direction | Director
Creative Direction | Art Direction | Director
As the beauty industry experiences unprecedented growth, we set out to capture the spirit of the modern-day woman—empowered, fearless, and ready to have fun with makeup. Inspired by François Nars' empowering quote, “Don’t hold back, be bold, it encourages others to be the same,” this campaign encouraged women to embrace their boldest selves.
With influencers Dom Robinson, Thais Oliveira, and Haro leading the way, we sparked a movement where makeup became more than just a routine—it became an expression of confidence. The result? A dynamic, engaging campaign that inspired countless others to step into their power and unapologetically be bold.
[ Influencer | Branded Content | Social | Retail | Print | OOH | POP ]
Directed by Alex Palomo
