Creative Direction
Creative Direction
As the beauty industry enters an all-time boom, we wanted to capture the very essence of an empowered, modern-day woman, when they have fun with makeup. This campaign was inspired by a genuine quote by the founder, François Nars; “Don’t hold back, be bold, it encourages others to be the same.” Influencers – Dom Robinson, Thais Oliveira, and Haro encouraged others to not hold back, and be bold.
CONTENT: Influencer, Branded Content, Digital, Social, Retail, Print, OOH, POP
Directed by Alex Palomo
