Creative Direction | Art Direction | Director
Creative Direction | Art Direction | Director
Owning a McDonald's franchise is more than just running a business; it’s about making your mark. A mark that opens doors to growth—professionally, personally, and within your community. But most importantly, it’s about making your mark for impact—not just for yourself, but for everyone you employ, inspire, and empower along the way.
The "Make Your Mark" campaign sparked a significant increase in diverse franchisee candidates, highlighting the power of opportunity and inclusivity through brand storytelling. This 8x ROI success led McDonald’s to take the campaign global, broadening the reach and impact even further.
[ Social | Digital | Event | OOH ]
Directed by Alex Palomo & Rufus Lusk
