Creative Direction
Creative Direction
When you own a McDonald’s franchise, you own making a difference. In your life, your career, and your community. Perhaps the most important thing you own is potential. Not just your own, but that of everyone you employ and inspire along the way.
Make Your Mark drove such an increase in the pool of diverse franchisee candidates that McDonald’s decided to extend the campaign globally.
Directed by Alex Palomo & Rufus Lusk
