Creative Direction | Art Direction | Director
Creative Direction | Art Direction | Director
When you own a McDonald's franchise, you’re not just running a business; you’re creating opportunities. Opportunities for growth in your career, your life, and within your community. But more importantly, you’re owning the potential to make an impact—not only for yourself, but for everyone you employ and inspire.
The "Make Your Mark" campaign sparked a significant increase in diverse franchisee candidates, highlighting the power of opportunity and inclusivity. This 8x ROI success led McDonald’s to take the campaign global, broadening the reach and impact even further.
[ Social | Digital | Event | OOH ]
Directed by Alex Palomo & Rufus Lusk
