As the official sponsor of the Rio Olympic Games, this 85-year-old company needed to connect with a global audience while showcasing its innovative tire products. We created a powerful campaign that paired the performance of their tires with the achievements of Olympic athletes. Collaborating with Smuggler and Oscar-nominated DP Bradford Young, we delivered a visually striking campaign that sparked global engagement and significantly boosted brand visibility. The results: a 25% increase in worldwide sales and a 20% rise in stock over the following six months, proving the campaign’s immense success.
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