Creative Direction | Art Direction | Director

BUILT TO PERFORM

As the official sponsor of the Rio Olympic Games, this 85-year-old company needed to connect with a global audience while showcasing its innovative tire products. We created a powerful campaign that paired the performance of their tires with the achievements of Olympic athletes. Collaborating with Smuggler and Oscar-nominated DP Bradford Young, we delivered a visually striking campaign that sparked global engagement and significantly boosted brand visibility. The results: a 25% increase in worldwide sales and a 20% rise in stock over the following six months, proving the campaign’s immense success.

[ TVC | Digital | Social | Mobile | Print | OOH | POP ]

 

PERFORMANCE INSTITUTE

The Bridgestone Performance Institute is where we analyze,
compare and put performance to the test. With side by side,
athlete to tire comparison, the user can absorb
the technology and strength of performance.

 
 
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