As the official sponsor of the Olympic Games, this 85-year-old company sought to connect with a global audience while showcasing the performance of its innovative tire products. An iconic campaign was created that highlighted the strength and endurance of their tires, demonstrating they’re Built To Perform—just like the Olympic athletes. Partnering with Smuggler and Oscar-nominated DP Bradford Young, we delivered a visually compelling campaign that sparked worldwide engagement and significantly elevated brand visibility.
The results: a 25% increase in global sales and a 20% rise in stock over the following six months, proving the campaign’s undeniable success.
[ TVC | Digital | Social | Mobile | Print | OOH | POP ]
