As an official sponsor of the Rio Olympic Games, the 85 year old company needed to deliver a resonating message to accompany their diverse portfolio of tire products. We delivered a simple message in performance comparison between the innovative tires and the amazing olympic athletes. We partnered with the team at Smuggler and Oscar nominated DP, Bradford Young, to create the stunning campaign.
CONTENT: TV, Digital, Social, Mobile, Print, OOH, POP
Results: 25% increase in sales world wide and nearly 20% rise in stock
for the following 6 months after the games.
