LEVEL UP YOUR MARKETING: Digital Sales Assets
Creative Direction | Art Direction | Director
Creative Direction | Art Direction | Director
Xbox marketers from the gaming brand initially underestimated LinkedIn’s potential as a channel for reaching both current and potential customers, assuming it was solely a business platform.
To change this perception, LinkedIn conducted research revealing that 55 million members are both professionals and gamers, many eager to level up their ROI. The challenge was to engage and convince a skeptical audience that LinkedIn could help level up their marketing efforts.
Level Up–highlighted both the professional and gaming worlds, demonstrating how LinkedIn is the ideal platform to connect with this audience. "Level Up" became the core of our strategy—an interactive sales enablement tool for the LinkedIn team, featuring 16-bit profile updates, personalized 16-bit miniature profile busts of key audience segments, and sales tools with custom data and narrative points designed to spark and drive conversation.
[ ABM | 1:1 | Digital | Print | Sales Activation ]
LEVEL UP YOUR MARKETING: Digital Sales Assets
