Creative Direction

Creative Direction

ESSENCE FESTIVAL

How do you inspire an audience to think beyond the burger? By investing in dreams. The franchise recruitment campaign took center stage at 2024 Essence Festival. McDonald’s joined Usher, Janet Jackson and Kamala Harris at the intersection of art and culture to inspire a whole new generation of entrepreneurs.

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All McDonald's Schon Magazine State Farm The Kooples McDonald's x Essence Festival Intel – A.I. Bridgestone Olympics Blaze & Drop Bridgestone Social State Farm Nars Cosmetics T-Mobile LinkedIn The Change Co. Graced with Color PayPal Editorials

McDonald's Schon Magazine State Farm The Kooples McDonald's x Essence Festival Intel – A.I. Bridgestone Olympics Blaze & Drop Bridgestone Social State Farm Nars Cosmetics T-Mobile LinkedIn The Change Co. Graced with Color PayPal Editorials

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