Creative Direction | Art Direction | Director
Creative Direction | Art Direction | Director
How do you shift the focus from just a burger to a world of possibilities? By investing in dreams and empowering future leaders. McDonald’s franchise recruitment campaign took center stage at the 2024 Essence Festival, aligning with icons like Usher, Janet Jackson, and Kamala Harris at the crossroads of art, culture, and entrepreneurship. This powerful collaboration inspired a new generation of diverse, aspiring entrepreneurs to see McDonald's not just as a brand, but as a platform to build their own success.
[ Social | Digital | Event | OOH ]
Directed by Alex Palomo
