Creative Direction
Creative Direction
Jake has worked wonders for State Farm. But what about its 19,000 local agents, the brand’s lifeblood? State Farm needed a new way to communicate with them and deliver marketing tools. We started with an insight: most agents love Jake to the point of having his life-size cardboard cutout in their office. Our Cut Out For Greatness campaign brought 2D Jake to life, driving a 20-fold increase in site traffic.
