Creative Direction | Art Direction | Director
Creative Direction | Art Direction | Director
Jake has been a game-changer for State Farm. But what about the 19,000 dedicated local agents who are the true backbone of the brand? State Farm needed a more innovative way to engage with them and provide powerful marketing resources through the Agenthood platform. We tapped into a key insight: many agents are so inspired by Jake that they’ve even displayed life-size cardboard cutouts of him in their offices. The Cut Out for Greatness campaign took this insight to the next level, bringing 2D Jake to life and generating an incredible 20-fold surge in site traffic. This campaign not only amplified brand trust but also strengthened the connection between State Farm and its loyal agent network, because just like Jake, any agent can be Cut Out for Greatness.
[ CTV | Social | Digital | Print | Direct Mail | In-Store ]
