THE CLOSER TWINS

The Change Company, an upstart bank and mortgage lender, delivers the goods when it comes to helping underbanked borrowers. But they lacked a brand identity and meaningful way to connect with their audience: cynical mortgage brokers who are motivated by two things—making money and closing loans.

THE CLOSER TWINS
A gamechanger to connect with our audience’s emotional desire to win big and be highly effective at closing loans. This integrated, multichannel campaign was designed to take audiences from initial awareness, through consideration and trial. The Closer Twins punched way above their weight class, delivering big results.

CONTENT: Digital, Social, OOH, Print, 1:1, Sales

Results: 50% increase in brokerage customers in only 5 months.
50% increase in website traffic engaged
10M impressions

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All McDonald's Schon Magazine State Farm The Kooples McDonald's x Essence Festival Intel – A.I. Bridgestone Olympics Blaze & Drop Bridgestone Social State Farm Nars Cosmetics T-Mobile LinkedIn The Change Co. Graced with Color PayPal Editorials

McDonald's Schon Magazine State Farm The Kooples McDonald's x Essence Festival Intel – A.I. Bridgestone Olympics Blaze & Drop Bridgestone Social State Farm Nars Cosmetics T-Mobile LinkedIn The Change Co. Graced with Color PayPal Editorials

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